DRYF offers unisex fragrances that blend luxury with a playful spirit, because life’s not that serious, but smelling good is.

  • Wes, owner, at a coffee shop being silly

Hi, I’m Wes, the Milwaukee based perfumer and maker behind every spritz that elevates your vibe. My path with DRYF began while working at Milwaukee Candle Company. Drawing from my background as a scent designer, I explored crafting a personal fragrance that captures the essence of my childhood home, thus birthing DRYF.

We believe in a scent experience that is about smelling good and feeling authentically yourself. We encourage exploration of identity, presentation, and expression through fragrance. 

Our Products

The DRYF collection is vegan, cruelty-free, and endocrine disruptor free (we only believe in voluntary hormone adjustment). All of our fragrances are hand blended with essential oils and 100% natural, organic, non-GMO grape alcohol assuring a high quality fragrance experience. We meticulously craft our products without the use of synthetic additives that enhance the scent. Instead, we prioritize the highest concentration of Parfum (fragrance) to alcohol, ensuring a naturally long lasting fragrance experience. 

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We Stand For

  • Design

    Inspired by memories, nature, friends, and freedom - designed to elevate your self expression. We believe that fragrance is an extension of your personal style, so let’s highlight your uniqueness. Each fragrance has been designed to create a luxury experience that doesn’t take itself so dang seriously. 

  • DIY

    While many perfume brands rely on major fragrance houses for production, Wes chooses a different path. With meticulous care, he handcrafts each fragrance, infusing them with unique narratives and personal experiences. Every package that arrives to your doorstep carries not just a scent, but a piece of its creator's imagination and passion. 

  • Community

     We care for our community by crafting an inclusive space with freedom of expression. This is steeped into every unisex fragrances that we have available. While we’re just launching our brand, we have intentions of investing time and money into local organizations that help support our community because frankly, y’all are dope af. 

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